Don’t bring back the ‘old normal’ to Sabah tourism

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In 2018, Sabah’s tourism industry recorded its highest receipts in history at RM8.342 billion, with a record high 3.879 million arrivals, mostly from China and Korea. Some experts have predicted it will take at least two years before the market recovers. Whatever time estimates given, it should be interpreted with caution in view of the magnitude, volatility and unprecedented nature of Covid-19. SARS and the 2009 global economic crisis are good references, but there are no comparisons with the current pandemic which kills people at a rapid rate and batters the economy. Everyone is eager to open their tourism markets as quickly as possible. But the world can only get back to normal, a new normal, when a new vaccine is developed to combat Covid-19. Sabah tourism hasn’t been spared. Much money has been invested by Sabah’s tourism industry players and everyone involved in the chain – …