Agriculture expert hails e-retail of farm produce

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70 tonnes of vegetables from farms were delivered to homes nationwide, and fresh food has now become one of the top three categories on Lazada Malaysia.PETALING JAYA: An expert in agriculture has hailed the role of online retailers like Lazada in accelerating the agriculture supply chain’s shift to digital marketing. Speaking to FMT, Tey Yeong Sheng of Universiti Putra Malaysia’s Institute of Agricultural and Food Policy Studies noted that the transition moved at its fastest ever pace after the movement control order (MCO) was imposed. Lazada opened a virtual store connecting farmers to housebound Malaysians with the onset of the restrictions. In three weeks, about 70 tonnes of vegetables from Cameron Highlands farms were delivered to homes nationwide, and fresh food has now become one of the top three categories on Lazada Malaysia. Tey Yeong Sheng“E-retailers like Lazada facilita…