PH failed to plan, will PN take the same route?
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Title : PH failed to plan, will PN take the same route?
Category : Malaysians
Business plans in the corporate sector are undertaken by the CEO on a yearly basis so that revenue will always be ahead of costs. New opportunities are pursued, marketing plans are executed and senior managers are fully geared towards meeting the set targets. Only in this structured manner can the key objectives of any business plan be achieved. But while this may sound easy, many CEOs will say it is not as straightforward to implement. Still, a business plan must be formulated, prepared and executed. It does not matter that it is not the best. Better to have one than none at all. Without it, a firm operates on an ad hoc basis, opens itself to volatile market forces, has no strategy to fight off its competitors and would likely be unable to price its products or services according to market demand, share and position. The wrong pricing mechanism and strategy will directly affect sa…
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