Spike in online durian sales, say sellers

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Mire Chai (left) and Jason Koh.
KUALA LUMPUR: Less than four months ago, Jason Koh and Mire Chai started a durian business with no durians. Today, they still start their day without a single fruit in their possession. But the two owners of 4Leaf Durian have been enjoying brisk online sales of durians since the movement control order (MCO) came into force on March 18. Koh and Chai, both 25, started their business in February after noticing a gap between traditional durian sellers and the online marketplace. They sell durian flesh instead of whole fruits because this allows them to ensure quality. “If you sell the whole fruits, you may face a situation where people are unhappy with what’s inside and want to exchange them,” said Chai. “Logistical demands make this impractical.” They get their supplies from a network of traditional durian sellers. When they started the business, they wou…