In billboard war, Warisan pushes unity while Perikatan banks on cult of personality

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An election poster of Warisan president Datuk Seri Shafie Apdal is seen in Luyang, Sabah September 14, 2020. — Picture by Firdaus LatifKOTA KINABALU, Sept 17 — The campaign and poster war between the defending Warisan Plus coalition and the challenging Gabungan Rakyat Sabah have gone in two distinct directions, with the former pushing state solidarity and the latter hoping to profit from Tan Sri Muhyiddin Yassin’s positive approval. The Warisan Plus campaign struck a chord with users of social media — the modern battleground for support in urban and semi-urban areas — with its stylised imagery that borrowed heavily from former US president Barack Obama’s 2008 “Hope” poster for his presidential campaign then. Malay-based Bersatu, Umno, and PAS in the federal government. Its posters feature a pensive-looking Shafie in shades of Sabah’s state colours and emblazoned with mottos such …