Proton looking to develop its own DNA for design

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The “Infinite Weave” and “Ethereal Bow” design elements introduced in the X70 have become icons of the new Proton DNA.PETALING JAYA: Proton wants to develop its own “DNA” in terms of the design of its vehicles, as it looks to maintain its grip on the Asean region.Proton’s chief designer Azlan Othman said the brand has been endorsed as being the “right-hand drive centre of excellence” for the Geely Auto Group, which has a 49.9% stake in the national carmaker.“So we have to make sure we have our own unique proposition for the market,” he said in an online chat with Geely’s vice-president and general manager of Geely Design Shanghai, Guy Burgoyne.He went on to say that Proton saw value in having unique identifiers in its DNA, in terms of how the car “looks and feel”, both for the exterior or interior. This includes the “Infinite Weave” and “Ethereal Bow”, two design elements intro…