Are Malaysians easily triggered or do ads need to be more aware of their messaging? Or both?
Are Malaysians easily triggered or do ads need to be more aware of their messaging? Or both? - Hello loyal readers FeedGoogle, In the article you are reading this time with the title Are Malaysians easily triggered or do ads need to be more aware of their messaging? Or both?, We have prepared this article well for you to read and take information in it. hopefully the contents of the post Article Malaysians, what we write you can understand. Alright, happy reading.
Title : Are Malaysians easily triggered or do ads need to be more aware of their messaging? Or both?
Category : Malaysians
Many took to social media to slam Foodpanda Malaysia for featuring an all-Malay cast in a Bollywood-inspired promotional video. ― Screengrab via YouTube/foodpandaMalaysia
KUALA LUMPUR, Oct 10 — So Foodpanda has had to apologise for their latest video which showed a cast of non-Indians in what looks like a Bollywood send-up. It kicked up a row on social media as people accused Foodpanda of appropriating culture (by having non-Indians wear traditional Indian clothing) and/or whitewashing (having one race act like another).Some people were especially angry as they thought it was a Deepavali ad (it wasn’t, Foodpanda explained) that did not even feature Indians.Still, was this a case of racism (whether intended or not) or something else altogether? Malay Mail spoke to several advertising agency creatives to find out more.Nina Mohamed-Nor, a freelance creative director and consultant…
KUALA LUMPUR, Oct 10 — So Foodpanda has had to apologise for their latest video which showed a cast of non-Indians in what looks like a Bollywood send-up. It kicked up a row on social media as people accused Foodpanda of appropriating culture (by having non-Indians wear traditional Indian clothing) and/or whitewashing (having one race act like another).Some people were especially angry as they thought it was a Deepavali ad (it wasn’t, Foodpanda explained) that did not even feature Indians.Still, was this a case of racism (whether intended or not) or something else altogether? Malay Mail spoke to several advertising agency creatives to find out more.Nina Mohamed-Nor, a freelance creative director and consultant…
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