The metaverse is coming. Are you ready for it?

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Facebook – the social media behemoth everyone loves to hate – recently made a huge announcement: It is transitioning from a social media company to a metaverse company. To boot, it is rebranding itself as Meta and discarding its iconic name, Facebook.Mark Zuckerberg, its CEO, had earlier spoken about how the metaverse would be a core focus for Facebook moving forward, but this rebranding exercise has made it crystal clear how seriously he takes it and where he thinks the technological battlefield of the future lies.The announcement sent shockwaves through the tech industry, causing the valuations of some crypto-based metaverse players such as Decentraland and Sandbox to rally by hundreds of percent in response. It even appears to have nudged Microsoft to announce its own foray into the metaverse space, albeit in a seemingly knee-jerk, muted way.I have no doubt that this announc…