As MCO continues, B40 women entrepreneurs struggle to maintain online businesses

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A woman works from home amid the movement control order in Shah Alam April 15, 2020. — Picture by Miera Zulyana
KUALA LUMPUR, July 6 — Many of the women entrepreneurs from the bottom 40 per cent household (B4) income group who pivoted to selling their products online during the first lockdown last year have grown disheartened as business flagged this time round. The extended lockdown has seen many of them struggle to hold on to their business as the drastically diminished purchasing power of consumers has impacted sales.Datin Goh Suet Lan, president of Women of Will (WoW), told Malay Mail that many of the women who participated in its entrepreneurship programmes during the early days of the lockdown subsequently built their businesses online. They then saw their business grow during the second movement control order (MCO) but now things have taken a turn for the worse.“During the…